- June 2, 2025
Music on Hold: Keep Callers Engaged While They Wait
Music on Hold is a VoIP feature that plays music, promotions, or custom messages to callers while they’re on hold. It’s a chance to inform, entertain, and reduce perceived wait time.
How Music on Hold Works
You upload audio files—music tracks or recorded messages—and assign them to hold queues or departments. Callers hear this content while waiting for someone to pick up.
Why Music on Hold Improves Caller Experience
Keeps callers from hanging up
Reinforces your brand or promotions
Reduces frustration during high call volume
Use Case Example
A dental office plays soothing music and a reminder about their new whitening special while patients wait on hold—turning downtime into an upsell opportunity.
Common Questions About Music on Hold
Can I use my own music?
Yes, but make sure it’s licensed for use.
Can hold messages vary by department?
Absolutely—different hold audio can be assigned per queue.
Related Features
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